STEP 1.2: A CASE STUDY
Defines Her Core Mission
Amina synthesizes her insights into a single, actionable mission statement for her social enterprise.
The Outcome: A Focused Core Concept
Amina's Selected Core Concept Statement:
"I will use my background in international development and my eye for design to create an e-commerce platform for handcrafted artisan goods for conscious consumers so they can purchase beautiful products that directly empower women and preserve cultural traditions."