STEP 2.1: A CASE STUDY
Puts Assumptions to the Test
Amina's idea for an ethical e-commerce brand is powerful, but it depends on several key assumptions.
The Action
Amina's Top 3 Riskiest Assumptions to Test:
- The "Willingness to Pay" Assumption: Will customers pay a significant premium for products that are ethically sourced and handcrafted?
- The "Story" Assumption: Is the story behind the product a strong enough motivator to drive a purchase, or do customers only care about the aesthetic?
- The "Supply Chain" Assumption: Can she build a reliable partnership with artisan groups to ensure consistent quality and timely delivery?