STEP 4.1: A CASE STUDY

Creates His Launch Blueprint

David has his menu and pricing. Now, he needs a focused plan for his grand opening.

1. Set a Specific Goal
David's goal is to have 100 customers during his soft launch weekend to build buzz and get feedback.

2. Choose 1-2 Channels
He'll focus on physical flyers in the neighborhood and the local community's Instagram page.

3. Set a Manageable Timeline
He plans a one-week pre-launch campaign leading up to his grand opening weekend.

David has a simple, focused plan. He's not trying to get national press; he's focused on winning over his neighborhood, one cup at a time.