STEP 1.1: A CASE STUDY
A Barista Finds His Ikigai
Follow David, a passionate barista, as he uses the 'Ikigai for Innovators' framework to turn his dream of opening a coffee shop into a viable business concept.
The Challenge: More Than Just Coffee
David loves coffee, but he knows that's not enough to build a successful business. His neighborhood is dominated by chains. He needs to find a unique angle that connects his skills to a real community need.
The Action: The 'Ikigai for Innovators' Exercise
What David Loves
- The ritual of making a perfect espresso
- Creating a warm, welcoming atmosphere
- Connecting with his neighbors
What David is Good At
- Exceptional barista skills & coffee knowledge
- Remembering regulars and making people feel seen
- Creating a comfortable, inviting space
What the World Needs
- A "third place" that isn't home or work
- Alternatives to soulless corporate chains
- Spaces that foster real-life community connection
What David's Mission Is
- To be the neighborhood's living room
- To serve the best coffee in the area
- To create a hub for local art and music
The Outcome: 4 Core Insight Statements
Core Motivation/Subject: A passion for fostering community and connection through the shared ritual of coffee.
Core Strength/Skill: The ability to create a warm, inviting atmosphere combined with expert-level coffee craftsmanship.
Urgent Problem/Audience: In a world of remote work and digital isolation, people are craving a comfortable, local "third place" to connect, work, and relax.
Ultimate Impact: To strengthen the fabric of the neighborhood by providing a physical space for community to happen.