STEP 1.3: A CASE STUDY
Identifies His Ideal Client
David's mission is to be the "neighborhood's living room." Now he needs to get specific about who he's inviting over.
The Challenge
How does David find the specific people who most crave a community coffee shop and are looking for an alternative to chains?
The Action: Simplified Market Sensing
1. Digital Listening
He checks his local neighborhood Facebook group and sees people asking, "Any good, quiet places to work for a few hours around here?" and "Tired of the Starbucks on Main St., any local recommendations?"
2. Competitor Analysis
He reads Google reviews for the nearest chain coffee shop. The 3-star reviews often say, "The coffee is fine, but it's always crowded, loud, and impossible to find a seat with an outlet."
The Outcome: A Focused Hypothesis
David's First Audience Hypothesis:
"My ideal first customer is a remote worker living in the neighborhood who is struggling with finding a comfortable, reliable place to work outside their home, and is currently trying to solve it by hopping between loud, crowded chain coffee shops with bad WiFi."