STEP 1.2: A CASE STUDY
Defines Her Core Mission
After finding her Core Insights, Isabelle needs to synthesize them into a single, actionable mission statement that will guide her new, scalable business model.
The Challenge: From Freelancer to Founder
Isabelle's insights point away from one-off logo projects and toward a more systematic approach. She needs a 'Core Concept Statement' that reflects this shift from being a service provider to being a solution provider.
The Action: Synthesizing with Ki
Isabelle inputs her four Core Insight Statements into the Step 1.2 worksheet. Ki analyzes the connections and generates six "Core Concept Statement" options.
The Outcome: A Focused Core Concept
Isabelle's Selected Core Concept Statement:
"I will use my strategic branding skills to create a productized 'Brand-in-a-Box' service for ethical e-commerce businesses so they can have a professional, cohesive brand identity without the high-end agency price tag."
This statement fundamentally shifts Isabelle's business. She's no longer just selling her time; she's selling a repeatable, scalable solution. This clarity is the foundation for her new business model.