STEP 4.1: A CASE STUDY
Plans His Etsy & Instagram Launch
Leo has a validated product and a full Offer Stack. He's excited, but the idea of a "launch" feels huge. To avoid overwhelm, Leo uses the 'Minimum Viable Launch' (MVL) strategy.
The Challenge
Leo needs a clear plan. Without one, he'll get distracted trying to do too many things at once, from blogging to running ads. He needs to define what a "win" looks like for his product business and figure out the most direct path to get there.
The Action
Leo sits down to create his one-page MVL plan, answering the three core questions.
1. Set a Specific Goal
Leo decides his goal is to sell his first 20 "Lifetime Wallets". This is enough to get crucial first reviews and validate his pricing, but not so many that he can't handle production.
2. Choose 1-2 Channels
Since his products are highly visual, he decides to focus 100% on two platforms: Etsy, for its built-in marketplace of buyers looking for handcrafted goods, and Instagram, to visually tell the story of his craft.
3. Set a Manageable Timeline
He gives himself a 30-day timeline: two weeks to build anticipation with photos and stories, followed by a two-week launch window where the products are available for purchase.
The Outcome
After just 30 minutes, Leo has a simple, powerful blueprint. The big, scary "launch" now feels like a manageable project with a clear finish line.
My Minimum Viable Launch Plan
- 💰 My Goal: Sell 20 "Lifetime Wallets" to get initial reviews.
- 📢 My Channels: My new Etsy shop and my Instagram profile.
- 📅 My Timeline: 30-day launch (2 weeks pre-launch, 2 weeks live).