STEP 4.1: A CASE STUDY
Creates a Launch Blueprint
Maria has a validated offer and a full Offer Stack. She's excited, but also a little nervous. The idea of a "launch" feels huge and intimidating. To avoid this overwhelm, Maria uses the 'Minimum Viable Launch' (MVL) strategy.
The Challenge
Maria needs a clear plan. Without one, she'll get distracted trying to do too many things at once, leading to burnout. She needs to define what a "win" looks like for her coaching business and figure out the most direct path to get there.
The Action
Maria sits down to create her one-page MVL plan, answering the three core questions.
1. Set a Specific Goal
Maria decides her goal is to enroll 5 founding members into her $997 group coaching program. This will bring in nearly $5,000 in revenue and provide deep validation.
2. Choose 1-2 Channels
From her validation interviews, Maria knows her audience is on LinkedIn. She decides to focus 100% on her personal LinkedIn profile and securing a guest appearance on one podcast for management consultants.
3. Set a Manageable Timeline
She gives herself 45 days for the entire launch process, with a 7-day "application window" at the end to create focus.
The Outcome
After just 30 minutes, Maria has a simple, powerful blueprint. The big, scary "launch" now feels like a manageable project with a clear finish line.
My Minimum Viable Launch Plan
- 💰 My Goal: Enroll 5 founding members into my coaching program at $997 each.
- 📢 My Channels: My LinkedIn profile & one targeted podcast guest appearance.
- 📅 My Timeline: 45-day launch with a 7-day application window.