STEP 1.2: A CASE STUDY
Defines Her Core Mission
After finding her four Core Insight Statements in Step 1.1, Maria needs to synthesize them into a single, actionable mission statement. This is where she turns her raw ingredients into a finished recipe.
The Challenge: From Insights to a Unified Mission
Maria has four powerful insights, but they're still separate ideas. How does she weave them together into a single, compelling sentence that explains what she does, who she does it for, and why it matters? She needs a 'Core Concept Statement' to act as the compass for her entire business.
The Action: Synthesizing with Ki
Maria inputs her four Core Insight Statements into the Step 1.2 worksheet. Ki analyzes the connections and generates six distinct "Core Concept Statement" options for her to review.
The Inputs (from Step 1.1):
- Motivation: A drive to bring order and calm to overwhelming situations.
- Advantage: A unique ability to combine empathetic listening with structured, actionable planning.
- Viability: High-achieving professionals are desperate for practical, non-generic ways to manage burnout.
- Impact: To empower people with tools to achieve ambitious goals without sacrificing their well-being.
Ki's Generated Options:
Ki provides six options. Maria reviews them, looking for the one that feels most authentic and powerful.
The Outcome: A Focused Core Concept
By connecting her corporate past with her coaching passion, Maria found her unique angle. She selects the statement that perfectly captures her vision.
Maria's Selected Core Concept Statement:
"I will use my experience in corporate project management and my coaching skills to create structured, actionable wellness plans for busy professionals so they can reclaim their time and energy without sacrificing their career ambitions."
Maria is no longer just a "wellness coach." She is a "Work-Life Balance Strategist" for ambitious professionals. Her niche is clear, compelling, and authentic. She now knows exactly who to talk to and what problems she solves, and is ready for Step 1.3.