STEP 6.2: A CASE STUDY
Builds His Team
Sam's app is growing, but he's spending all his time on customer support and social media instead of coding. He's the bottleneck. It's time to make his first hire.
The Challenge
How can Sam hire someone who will care about his users as much as he does? He's worried a new hire will make his brand feel less personal and more corporate.
The Action
Sam uses the 'Mission-Aligned' Hiring Principles to create a role description for a part-time, remote "Community & Support Lead."
1. Define Value Alignment First
Before listing tasks, Sam writes a "This Role is Perfect for You If..." section focusing on shared values: a passion for helping creatives, a love for simple tools, and incredible empathy.
2. Outline Key Responsibilities
Sam lists the specific outcomes this person will own: responding to all support tickets within 24 hours, managing the Twitter account, and gathering user feedback to share with the product team (which is just Sam, for now).
3. List Required Skills
He lists "Must-Haves" (excellent written communication, tech-savvy) from "Nice-to-Haves" (experience with freelance writing, familiar with SaaS).
The Outcome
Sam creates a role description that filters for candidates who are excited by his mission. He feels confident he can find someone who will free him up to focus on what only he can do: building a great product.