STEP 3.2: A CASE STUDY
Crafts His Tiers
Sam has his freemium model. Now it's time to translate the app's features into tangible benefits and outcomes that will make freelance writers excited to sign up.
The Challenge
How does Sam convince a writer that his app is worth trying? Listing features like "project dashboard" is boring. He needs to build a bridge from what the app *is* to how the writer's life will be *better* for using it.
The Action
Sam uses the 'Feature-Benefit-Outcome Matrix' for his Pro Plan.
Feature: One-click invoice generation.
Benefit: ...So you can create and send a professional invoice in under 30 seconds.
Outcome: ...Which gives you back hours of your time each month and helps you get paid faster, so you can focus on writing.
Feature: Simple project dashboard with statuses.
Benefit: ...So you can see all your deadlines and what needs your attention in one place.
Outcome: ...Which means you feel calm and in control of your business, instead of stressed and disorganized.
The Outcome
By completing the matrix, Sam has powerful language for his website's landing page. He's not just selling software; he's selling:
- More time to write.
- Getting paid faster.
- The peace of mind that comes from an organized business.
When it's time to build his website, Sam won't lead with "This is a SaaS app." He'll lead with "The simple tool that runs your freelance writing business for you."