STEP 4.1: A CASE STUDY
Creates His Launch Blueprint
Sam has a validated product and a freemium model. The idea of a "launch" feels huge, so to avoid overwhelm, he uses the 'Minimum Viable Launch' (MVL) strategy.
The Challenge
Sam needs a clear plan. Without one, he'll get distracted trying to build more features or market on too many platforms. He needs to define what a "win" looks like for his SaaS and find the most direct path to get there.
The Action
Sam sits down to create his one-page MVL plan.
1. Set a Specific Goal
Sam decides his goal is to get his first 50 paying "Pro" subscribers. This provides meaningful revenue and a solid base of users for feedback.
2. Choose 1-2 Channels
From his validation interviews, Sam knows his audience is active on Twitter and Reddit. He decides to focus 100% on his personal Twitter profile and the r/freelancewriters subreddit.
3. Set a Manageable Timeline
He gives himself a 30-day timeline for a beta launch, offering an "early adopter" discount to the first 100 users to create urgency and reward his first fans.
The Outcome
Sam now has a simple, powerful blueprint. The launch feels like a manageable project with a clear finish line.
My Minimum Viable Launch Plan
- 💰 My Goal: Get my first 50 paying subscribers.
- 📢 My Channels: My Twitter profile & the r/freelancewriters subreddit.
- 📅 My Timeline: 30-day beta launch.