STEP 1.2: A CASE STUDY
Defines His Core Mission
After finding his four Core Insight Statements in Step 1.1, Sam needs to synthesize them into a single, actionable mission statement for his SaaS venture.
The Challenge: From Insights to a Unified Mission
Sam's insights point to a clear opportunity, but he needs to translate them into a 'Core Concept Statement' that will act as the guiding principle for his product development.
The Action: Synthesizing with Ki
Sam inputs his four Core Insight Statements into the Step 1.2 worksheet. Ki analyzes the connections and generates "Core Concept Statement" options.
The Inputs (from Step 1.1):
- Motivation: A love for building simple systems that bring order to creative chaos.
- Advantage: A rare ability to understand both the technical side of software and the practical needs of a freelance writer.
- Viability: Freelance writers are struggling to manage their business, using a patchwork of tools that wastes time.
- Impact: To give writers the tools to run a profitable, organized business so they can focus on their craft.
The Outcome: A Focused Core Concept
By connecting his development skills with his understanding of freelancers, Sam found his unique angle. He selects the statement that best captures his vision.
Sam's Selected Core Concept Statement:
"I will use my full-stack development skills to create a simple project management and invoicing app for freelance writers so they can spend less time on admin and more time writing."
Sam's mission is now crystal clear. He's not just building software; he's building a tool that buys back time for creatives.