STEP 3.1: A CASE STUDY
Designs His Offer Stack
Sam has a validated concept for his SaaS tool. Now, he needs to package it into a subscription model that attracts users and generates revenue.
The Challenge
How can Sam convince a freelance writer to try a new, unproven tool? Asking for a credit card upfront is a big barrier. He needs a way to let users experience the value of his app with minimal risk.
The Action
Sam uses the 'Core Offer to Offer Stack' process to design a "freemium" Value Ladder.
Core Offer:
The "Pro Plan"—a $15/month subscription with unlimited projects, clients, and invoices. This is his main paid product. 🗓️
Entry-Level Offer:
A "Free Plan" that allows users to manage up to 3 projects. This lets them experience the full power of the app on a small scale, risk-free. 🎟️
Free Lead Magnet:
A downloadable PDF guide: "The Freelance Writer's 5-Minute Invoice Template." It provides immediate value and attracts his ideal user. ✅
Premium Offer (Future):
A "Studio Plan" for writing agencies or teams, with features for collaboration and user roles. This is a future growth path. ⭐
The Outcome
Sam now has a strategic subscription model. The free plan acts as the perfect entry point, allowing him to acquire users and prove his app's value, creating a natural upgrade path to his paid Pro plan.