Kiwawi

STEP 2.3: A CASE STUDY

Makes a Decision

Sam has a folder full of interview notes. The feedback was overwhelmingly positive. Now he needs to synthesize his findings into a clear strategic decision about what to build.

The Challenge

The core problem of messy freelance admin is clearly validated. Now Sam needs to confirm if his proposed solution of a simple, all-in-one tool is the right first step.

The Action

Sam uses the 'Feedback Flywheel' to cluster his interview notes into core themes.

Pains

  • "My spreadsheet for tracking projects is a total disaster."
  • "I sometimes forget to send invoices, which means I get paid late."

Gains

  • "I just want one place to see everything at a glance."
  • "I wish I could just click a button and have the invoice sent."

Current Solutions

  • "I use a mix of Google Sheets, Google Docs, and my calendar."
  • "I tried a big project management tool, but it was too complex."

Aha Moment: The core desire isn't just for *a* tool; it's for an *incredibly simple* tool that solves two specific problems: project tracking and invoicing.

The Outcome

Sam's decision is clear: Persevere. The problem is real, urgent, and writers are willing to pay for a better solution. He can now move forward with confidence to build his MVP.

Sam's MVP Focus:

"I will build a web app with two core features: a simple project dashboard and one-click invoice generation from project data. I will ruthlessly cut any feature that adds complexity."