STEP 3.3: A CASE STUDY
Prices His Offers
Sam has his freemium model. Now he needs to put a price on his Pro plan. He wants a price that feels like a "no-brainer" for a solo freelance writer.
The Challenge
What is a fair monthly price for a tool that saves freelancers hours of administrative work? He's worried pricing too high will scare away his budget-conscious audience.
The Action
Sam follows the 'Value-Based Pricing' Game Plan.
1. Analyze Competitor Pricing
Sam finds that other simple SaaS tools for freelancers range from $10 to $30 per month. This gives him a "price window."
2. Assess Transformative Value
Looking at his Core Offer, Sam quantifies the value: if his app saves a writer just one billable hour per month (worth, say, $50), then any price under that is a great deal. The emotional value of reduced stress is a huge bonus.
Aha Moment: The app isn't a cost; it's an investment that directly translates to more billable hours and less stress.
3. Set The Prices
Based on the research and value assessment, Sam sets a price.
The Outcome
By following a value-based process, Sam creates a pricing strategy he can stand behind. He's not just charging for software; he's charging for time, professionalism, and peace of mind.
Sam's Final Pricing
- Free Plan: $0
Full access for up to 3 projects. - Pro Plan: $15/month
Unlimited projects for serious freelancers. A no-brainer investment.