Kiwawi

STEP 2.1: A CASE STUDY

Puts Assumptions to the Test

With a clear Core Concept and Audience Hypothesis, Sam shifts from developer to detective. Before writing a line of code, he needs to identify the riskiest assumptions his SaaS idea rests upon.

The Challenge

Sam's idea for a simple project management and invoicing tool for writers feels right, but it's still a guess. He needs to find the potential points of failure before investing months building a product nobody will pay for.

The Action

Sam uses the Problem-Solution Fit Canvas to map out his assumptions.

Customer

  • Freelance content writers.
  • Overwhelmed by admin tasks.
  • Values simplicity over complex features.

Problem

  • Spreadsheets are messy and error-prone.
  • Forgetting to send invoices on time.
  • Losing track of project deadlines.

Solution

  • A simple, all-in-one web app.
  • Project dashboard with status tracking.
  • One-click invoice generation from project data.

The Outcome

Sam now has a clear, prioritized list of his most critical assumptions, which will guide his validation interviews.

Sam's Top 3 Riskiest Assumptions to Test:

  1. The "Willingness to Pay" Assumption: 💰 Will freelance writers, who are often budget-conscious, pay a monthly subscription for this tool?
  2. The "All-in-One" Assumption: Do they really want a single tool for projects and invoicing, or do they prefer separate, best-in-class apps for each task?
  3. The "Simplicity" Assumption: Is "simple" enough, or will they demand more advanced features that would complicate the product?