Step 5: Growth
From Revenue to a Repeatable System
You've made your first sales! The hustle of a launch is not a sustainable long-term strategy. This step is about building a simple, elegant engine for your business that works *for* you.
The Core Insight
The hustle that got you your first ten customers will not be the same strategy that gets you your next hundred. To grow sustainably, you must shift from being the "hustling founder" to the "strategic CEO" who builds repeatable systems.
The Growth Process
Flywheel
Design your "Growth Flywheel," a simple model for using the momentum from happy customers to attract new ones.
Levers
Identify your Growth Levers—the few key metrics that *actually* matter, so you know where to focus to drive real growth.
Systems
Systemize your success by automating parts of your business and creating repeatable checklists (SOPs) so that everything runs smoothly.
Core Steps
Building Your Growth Engine
Map out your post-purchase customer journey and use AI to brainstorm "delight opportunities"—small, unexpected moments of value that turn customers into superfans.
To design a simple, repeatable system for growth that is powered by creating an amazing experience for your existing customers.
Identifying Growth Levers
Define the 3 key metrics that truly matter for your business: Acquisition, Activation, and Retention. This creates a simple dashboard for tracking the health of your business.
To identify the 3-5 most important metrics (KPIs) for your business so you can track progress and make smart decisions.
Systemizing Your Success
Turn your weekly launch tasks into documented Standard Operating Procedures (SOPs). The AI generates step-by-step instructions, separating manual tasks from those that can be automated.
To reclaim your time and reduce errors by documenting one of your core business processes and identifying opportunities for automation.
Expected Outcome
You will have a clear plan to move beyond one-off launches and start building a truly scalable, sustainable business. You will have shifted from the "hustling founder" to the "strategic CEO" who builds systems.
Ready for the Next Step?
You've built the engine. Now, how fast can this engine go? It's time to zoom out and think about the future.
Proceed to Step 6: Scale