Step 3: Offer Stack
From Concept to Irresistible Solution
You've done the work to find a validated problem. Now, it's time to become the architect of the solution and design the specific products or services you'll offer to the world.
The Core Insight
People don't buy products; they buy better versions of themselves. It's unrealistic to expect a new customer to immediately buy your most expensive offer. A Value Ladder builds trust by allowing customers to get real value from you at a low-risk or even free entry point.
The Offer Stack Process
Design
Design your "Value Ladder" - the big-picture strategy for how you'll guide a customer from being vaguely interested to becoming your biggest fan.
Craft
Craft your specific tiers, getting into the nitty-gritty of what each offer on your ladder includes, what problem it solves, and what specific outcome it delivers.
Price
Price your offers in a way that feels great, reflects their true value, and aligns with your mission.
Core Steps
Designing Your Offer Stack
Synthesize all your validated research into a single, compelling 'Core Offer.' Then, based on that Core Offer, the AI brainstorms a complete four-rung product ecosystem, from a free lead magnet to a premium offer.
To strategically map out a customer's journey, creating multiple 'steps' that offer increasing value at increasing price points to build trust and maximize impact.
Crafting Your Tiers
Flesh out the specifics of each offer in your Value Ladder. The AI helps you translate product features into tangible customer benefits and deeper, emotional outcomes.
To clearly define the specific features, tangible benefits, and transformative outcomes for each offer on your Value Ladder, so customers know exactly why they should buy.
Pricing for Impact & Profit
Determine the right price for your offers. The AI helps you assess the value you provide (time saved, financial gain, emotional transformation) and generate a clear rationale for your pricing strategy.
To set a clear, confident price for each offer that reflects its true value, supports your financial health, and aligns with your mission.
Expected Outcome
By the end of this step, you will have a crystal-clear, tiered suite of offers that are compelling, profitable, and perfectly aligned with the problem you validated in Step 2.
Ready for the Next Step?
You've built the engine of your business. Now it's time to open the doors and make your first revenue.
Proceed to Step 4: Launch