STEP 3.1: A CASE STUDY
Designs Her Offer Stack
Amina needs to build a Value Ladder that allows customers to engage with her mission at different levels.
The Action
Core Offer:
A curated seasonal collection of handcrafted home decor and accessories from various artisan groups. 🗓️
Entry-Level Offer:
A single, beautiful, and accessibly priced item, like a hand-carved wooden bowl, that tells a powerful story. 🎟️
Free Lead Magnet:
A downloadable PDF: "The Conscious Consumer's Guide to Ethical Gifting." ✅
Premium Offer:
A corporate gifting program where companies can order custom-curated boxes of artisan goods for their clients or employees. ⭐