STEP 3.2: A CASE STUDY
Crafts Her Tiers
Amina needs to translate the features of her products into the impact they create.
The Action
Feature: Hand-woven construction from a specific artisan cooperative.
Benefit: ...So you own a unique, high-quality piece that's not available anywhere else.
Outcome: ...Which means you are directly supporting a woman's economic independence and helping to preserve a cultural tradition.