STEP 3.2: A CASE STUDY

Crafts Her Tiers

Amina needs to translate the features of her products into the impact they create.

The Action

Feature: Hand-woven construction from a specific artisan cooperative.

Benefit: ...So you own a unique, high-quality piece that's not available anywhere else.

Outcome: ...Which means you are directly supporting a woman's economic independence and helping to preserve a cultural tradition.