STEP 6.1: A CASE STUDY
Expands Her Reach
Amina's online store is growing, and she's ready to think about how to scale her impact.
The Action
1. New Products (Go Deeper)
- Launch a "Build Your Own Gift Box" feature.
- Create a subscription box featuring a different artisan group each quarter.
2. New Markets (Go Wider)
- Offer a wholesale program for mission-aligned boutiques and gift shops.
- Develop a corporate gifting service for companies looking for meaningful client gifts.