STEP 4.3: A CASE STUDY
Builds His Launch Calendar
David turns his one-page plan into a concrete schedule of activities for his coffee shop's grand opening.
The Action
1. Pre-Launch (Week Before)
Put up "Coming Soon" art in the windows. Post "sneak peek" photos of the interior on local Instagram. Distribute flyers offering a free coffee on opening weekend.
2. Launch Weekend
Host a "soft launch" for friends and family on Friday night. Official grand opening Saturday and Sunday. Have a local musician play on the sidewalk in the afternoon.
3. Post-Launch (Week After)
Post "Thank you for an amazing opening weekend!" on Instagram with photos of happy customers. Introduce a loyalty card program to encourage repeat visits.