STEP 3.1: A CASE STUDY
Designs His Offer Stack
David has a validated concept. Now he needs to design his menu and create a Value Ladder that serves different customer needs.
The Challenge
How can David's coffee shop serve everyone from the grab-and-go commuter to the coffee connoisseur? He needs a range of offers.
The Action
Core Offer:
Specialty espresso drinks (lattes, cappuccinos) and pour-overs made with high-quality, ethically-sourced beans. 🗓️
Entry-Level Offer:
A quick, delicious, and affordable batch-brewed drip coffee for customers in a hurry. 🎟️
Free Lead Magnet:
Free, high-speed WiFi and comfortable seating. This attracts remote workers and encourages people to stay. ✅
Premium Offer:
A "Roaster's Choice" monthly coffee bean subscription for connoisseurs who want to brew his curated beans at home. ⭐