STEP 2.3: A CASE STUDY
Makes a Decision
David's pop-up was a massive success. Now he needs to synthesize that real-world evidence into a clear decision.
The Challenge
The feedback was overwhelmingly positive. Now David needs to formalize his decision to move forward and secure funding for his physical location.
The Outcome
David's decision is obvious: Persevere. The market has spoken loud and clear. He can confidently move forward to the Offer Stack phase, knowing he's building something his community genuinely wants.