STEP 4.3: A CASE STUDY
Builds Her Launch Calendar
Isabelle has her one-page launch plan. Now, she needs to turn that strategy into a concrete schedule of emails and LinkedIn posts.
The Challenge
How does Isabelle build excitement for a high-value service? She needs a daily plan to guide her through the 30-day launch, ensuring she provides value before she asks for the sale.
The Action
1. Pre-Launch Content (Weeks 1-2)
This is the "warm-up" phase. Isabelle's goal is to educate her audience on the importance of brand systems.
Week 1 (Education): Post LinkedIn articles about "The cost of an inconsistent brand" and "3 signs you've outgrown your logo." Email her list with a link to her free "Brand Consistency Checklist."
Week 2 (The Announcement): Announce that she's opening 5 spots for a new "Brand-in-a-Box" service next week and share a case study of a past client.
2. Launch Week (Week 3)
This is go-time! Applications open for her 5 founding member spots.
Post on LinkedIn: "Applications are Open!". Send a detailed email to her list explaining the full offer, price, and a link to the application page.
3. Closing Sequence (Week 4)
This is where Isabelle creates friendly urgency.
Send a "24 Hours Left to Apply" email and post on LinkedIn. Personally follow up with anyone who showed interest but hasn't applied.
The Outcome
Isabelle now has a detailed, day-by-day plan. She's not just "launching"; she's guiding her audience on a journey, providing value every step of the way.