STEP 4.2: A CASE STUDY
Crafts Her Message
Isabelle has her launch plan. Now, what does she actually say to convince busy founders to invest in her "Brand-in-a-Box"?
The Challenge
How can Isabelle explain the value of her productized service in a way that feels urgent and valuable? She needs a simple, authentic way to structure her message.
The Action
Isabelle uses the Problem-Agitate-Solve (PAS) formula, using the insights from her validation interviews.
1. Problem
"You've built an amazing ethical product, but your branding feels pieced-together, undermining the quality of your work."
2. Agitate
"You worry that customers don't see you as a professional brand, and you waste hours trying to design social media posts that end up looking inconsistent anyway. It's frustrating and holds your business back."
3. Solution
"The 'Brand-in-a-Box' is a complete, strategic brand system designed for ethical e-commerce businesses. You get a full logo suite, color palette, font system, and a library of templates, giving you a world-class brand identity for a fraction of the agency cost."
The Outcome
Isabelle now has powerful messaging for her website and LinkedIn posts. She's not just selling design files; she's selling credibility, consistency, and confidence.