STEP 6.1: A CASE STUDY
Expands Her Reach
Isabelle's "Brand-in-a-Box" service is a hit, but she's ready to think bigger. It's time to brainstorm how to scale her impact and income even further.
The Challenge
How can Isabelle grow without starting from scratch? She wants to leverage the brand and systems she's already built.
The Action
1. New Products (Go Deeper)
"My clients have their brand system. What's next for them?"
- Idea 1: An ongoing "Brand Management" retainer for social media content creation.
- Idea 2: A DIY "Brand Your Shopify Store" course for early-stage founders.
2. New Markets (Go Wider)
"Who else needs a 'Brand-in-a-Box'?"
- Non-profits and social enterprises.
- Personal brands like authors and coaches.
3. Strategic Partnerships
"Who already serves my ideal clients?"
- Partner with e-commerce platforms like Shopify to be a recommended brand expert.
- Do joint ventures with business coaches who serve ethical entrepreneurs.
The Outcome
Isabelle now has a clear roadmap for the next stage of her business. She has concrete ideas for how to scale her revenue and her impact, transforming her from a freelancer into a true agency founder.