STEP 2.3: A CASE STUDY
Makes a Decision
Isabelle's interviews were a huge success. The feedback was incredibly positive. Now it's time to turn that validation into a final, strategic decision about her new business model.
The Challenge
The problem of "brand chaos" is real and painful for her target audience. Now Isabelle needs to synthesize this feedback to confidently move forward with her productized service idea.
The Action
Isabelle uses the 'Feedback Flywheel' to cluster her interview notes into core themes.
Pains
- "My website and social media look like they were made by two different companies."
- "I don't have the time or expertise to manage multiple designers."
Gains
- "I want a brand that looks as good as the big, sustainable brands."
- "I need a complete system, not just a one-off logo."
Current Solutions
- "I'm using Canva templates, but it feels generic."
- "I hired someone on Fiverr, but the quality was poor."
Aha Moment: Her clients don't just want a logo; they want a complete, professional brand system and are willing to pay for the clarity and convenience of a packaged solution.
The Outcome
Isabelle's decision is clear: Persevere. The market needs exactly what she wants to build. She can confidently move forward to build her 'Brand-in-a-Box' offer.