STEP 3.1: A CASE STUDY
Designs Her Offer Stack
Isabelle has validated her idea for a productized "Brand-in-a-Box" service. Now she needs to build a full Value Ladder around it to attract and serve clients at different stages of their journey.
The Challenge
A $5,000 brand package is a significant investment. Isabelle needs a way to build trust and demonstrate her expertise to potential clients before asking for such a big commitment.
The Action
Isabelle uses the 'Core Offer to Offer Stack' process to build offers around her core "Brand-in-a-Box" service.
Core Offer:
The "Brand-in-a-Box"—a comprehensive package including brand strategy, a full logo suite, color palette, font system, and social media templates. 🗓️
Entry-Level Offer:
A "$297 Brand Clarity Workshop"—a 90-minute 1-on-1 session to help founders define their brand values and audience. It's a perfect first step that provides immense value. 🎟️
Free Lead Magnet:
A downloadable PDF guide: "The 10-Point Brand Consistency Checklist." It attracts her ideal clients by solving a small, urgent problem. ✅
Premium Offer:
A "Done-With-You Brand Strategy" retainer—a quarterly consulting service for established brands that need ongoing strategic guidance. ⭐
The Outcome
Isabelle now has a full product ecosystem. She can attract clients with her free checklist, build trust with the paid workshop, and seamlessly guide them to her core and premium offers.