STEP 6.1: A CASE STUDY
Explores Wholesale & Collaborations
Leo's Etsy shop is a success, but he's making every sale one by one. He's hit his capacity as a solo maker and wants to grow his impact without working 80-hour weeks. It's time to brainstorm how to scale his business.
The Challenge
How can Leo grow without having to invent a completely new business from scratch? He wants to leverage the brand and momentum he's already built with his core product line and audience.
The Action
Leo uses the 'Ecosystem Expansion' Model to brainstorm future growth opportunities.
1. New Products (Go Deeper)
Leo thinks about his current customers. "They bought a wallet. What's their next need?"
- Idea 1: A matching "Lifetime Belt."
- Idea 2: A minimalist leather laptop sleeve.
- Idea 3: A DIY leathercraft kit for other aspiring makers.
2. New Markets (Go Wider)
"Who else, besides individual online shoppers, needs high-quality leather goods?"
- Idea 1: Boutique men's clothing stores (wholesale).
- Idea 2: Corporate gifting (e.g., branded wallets for a company's employees).
3. Strategic Partnerships
"Who is already talking to my ideal customers?"
- Collaborate with a popular menswear blogger or YouTuber for a product review.
- Partner with a local artisan market to sell products in person.
The Outcome
After brainstorming, Leo feels energized. He now has a list of concrete ideas for new products, new sales channels, and strategic partnerships, providing a clear roadmap for the next 12 months of growth beyond his Etsy shop.