STEP 6.2: A CASE STUDY
Hires a Studio Assistant
Leo's brand is growing. He has a steady stream of orders and is exploring a wholesale partnership. But now he's the bottleneck. He's spending more time packing boxes than designing new products. It's time to get help.
The Challenge
How can Leo hire someone without diluting the handcrafted quality that his brand is built on? He's worried that bringing on an assistant will make his business feel less personal.
The Action
Leo uses the 'Mission-Aligned' Hiring Principles to create a role description for a part-time, local "Studio & Shipping Assistant."
1. Define Value Alignment First
Before listing tasks, Leo writes a "This Role is Perfect for You If..." section focusing on shared values: an appreciation for craftsmanship, meticulous attention to detail, and a passion for sustainable goods.
2. Outline Key Responsibilities
Leo lists the specific outcomes this person will own: packing all orders according to the brand's unboxing standards, managing shipping label creation, and keeping the workshop organized and stocked with materials.
3. List Required Skills
He lists practical skills, separating "Must-Haves" (highly organized, reliable) from "Nice-to-Haves" (interest in leatherworking, experience with Etsy).
The Outcome
Leo creates a role description that acts as a filter, attracting candidates who are not just looking for a job, but are genuinely excited by his mission. He now feels confident he can find someone who will amplify his work, freeing him up to focus on what only he can do: design new products and grow the business.