STEP 6.2: A CASE STUDY
Builds Her Team
Maria's coaching practice is fully booked. While this is a great problem to have, she's now the bottleneck. She's spending more time on admin and social media than on coaching. It's time to get help.
The Challenge
How can Maria hire someone without diluting the high-touch, personal experience her clients love? She's worried that bringing on an assistant will make her business feel corporate and impersonal—the very thing her clients are trying to escape.
The Action
Maria uses the 'Mission-Aligned' Hiring Principles to create a role description for a part-time, remote "Client Happiness Coordinator."
1. Define Value Alignment First
Before listing tasks, Maria writes a "This Role is Perfect for You If..." section focusing on shared values: a passion for wellness, exceptional empathy, and a love for creating organized, calm systems.
2. Outline Key Responsibilities
Maria lists the specific outcomes this person will own: managing her calendar so she's prepped for calls, handling client invoicing, preparing onboarding materials, and scheduling LinkedIn posts.
3. List Required Skills
She lists practical skills, separating "Must-Haves" (excellent written communication, highly organized) from "Nice-to-Haves" (experience with Calendly, experience in a coaching business).
The Outcome
Maria creates a role description that acts as a filter, attracting candidates who are not just looking for a job, but are genuinely excited by her mission. She now feels confident she can find someone who will amplify her work, not just manage it, freeing her up to focus on what only she can do: coach her clients and grow the business.