STEP 6.1: A CASE STUDY
Expands Her Reach
Maria's coaching practice is a success, but she's fully booked. She's hit her capacity for 1-on-1 clients and wants to grow her impact without working more hours. It's time to brainstorm how to scale her business and her mission.
The Challenge
How can Maria grow without having to invent a completely new business from scratch? She wants to leverage the trust and momentum she's already built with her core offer and audience of management consultants.
The Action
Maria uses the 'Ecosystem Expansion' Model to brainstorm future growth opportunities.
1. New Products (Go Deeper)
Maria thinks about her current clients. "They've completed my program. What's their next challenge?"
- Idea 1: A 'Sustainable Leadership' monthly membership for ongoing support and community.
- Idea 2: A group coaching program to serve more people at a lower price point.
- Idea 3: A high-end weekend retreat for intensive, deep-dive work.
2. New Markets (Go Wider)
"Who else has the exact same burnout problem as my consultants?"
- Idea 1: Lawyers in high-pressure corporate law firms.
- Idea 2: Tech workers at fast-growing startups.
- Idea 3: Doctors and other healthcare professionals.
3. Strategic Partnerships
"Who is already talking to my ideal clients?"
- Partner with large consulting firms to offer her program as a corporate wellness benefit.
- Do a joint webinar with a popular author who writes about corporate culture and leadership.
The Outcome
After brainstorming, Maria feels energized. She now has a list of concrete ideas for new products, new markets, and strategic partnerships, providing a clear roadmap for the next 12 months of growth beyond 1-on-1 coaching.