STEP 3.1: A CASE STUDY
Designs Her Offer Stack
Maria has a validated concept: busy professionals need structured, actionable wellness plans. Now, she needs to package her expertise into a suite of offers that can meet clients where they are.
The Challenge
A multi-thousand dollar coaching package is a big ask for a first-time client. Maria needs a way to build trust and provide value upfront, creating a natural path for clients to invest more with her over time.
The Action
Maria uses the 'Core Offer to Offer Stack' process. He starts by defining his main program and then builds smaller offers around it.
Core Offer:
The "6-Week Burnout Recovery Program"—a comprehensive coaching system with weekly modules, live calls, and personalized feedback. This is her flagship solution. 🗓️
Entry-Level Offer:
A "$47 Burnout to Balance" 90-minute workshop. It's a low-risk way for clients to experience her coaching style and get an immediate win. 🎟️
Free Lead Magnet:
A one-page PDF checklist titled "The 5-Minute Burnout-Buster Checklist for Busy Professionals." It solves a tiny, urgent problem and attracts her ideal client. ✅
Premium Offer:
A "Personal C-Suite Advisor" package—a 3-month, high-touch retainer for executives who want ongoing, direct access to her for strategic wellness planning. ⭐
The Outcome
Maria now has a strategic ecosystem of offers, not just a single program. This allows her to build relationships, demonstrate value at multiple levels, and create a sustainable business model that serves a wider range of clients.
Maria's Value Ladder
- Rung 4 (Premium): Personal C-Suite Advisor - $5,000/quarter
Ongoing strategic support. - Rung 3 (Core): 6-Week Burnout Recovery Program - $997
The main, comprehensive solution. - Rung 2 (Entry-Level): "Burnout to Balance" Workshop - $47
A quick win & first taste of value. - Rung 1 (Free): The "5-Minute Burnout-Buster" Checklist
The hook to attract the right audience.