STEP 2.3: A CASE STUDY
Makes a Decision
Maria has finished six interviews with management consultants and has a wealth of raw notes. It's messy, but the answers she needs are hidden inside. It's time to turn those conversations into a clear, strategic decision.
The Challenge
The feedback was incredibly validating. Everyone she spoke to felt the pain of burnout. Now Maria needs to synthesize the feedback to confirm if her proposed solution of "structured wellness plans" is the right one.
The Action
Maria uses the 'Feedback Flywheel' to cluster her interview notes into core themes.
Pains
- "I feel like I'm 'always on' and can never disconnect."
- "My calendar is back-to-back from 8 AM to 7 PM."
Gains
- "I want a concrete plan, not just fluffy advice."
- "I need something that fits into my crazy schedule."
Current Solutions
- "My company provides a meditation app, but it feels so generic."
- "I read articles about 'setting boundaries' but they're hard to apply."
Aha Moment: The professionals she interviewed don't just want wellness; they want a *system*. Her background in project management is not just a bonus—it's her key differentiator.
The Outcome
Maria's decision is clear: Persevere. The core problem is real, urgent, and her target audience is actively looking for a better solution. She can confidently move forward to build her offer, knowing that her focus on structured, actionable plans is exactly what her clients need.
Maria's Validated Concept:
"I will use my experience in corporate project management and my coaching skills to create structured, actionable wellness plans for busy professionals so they can reclaim their time and energy without sacrificing their career ambitions."