Step 1: Clarity
From Passion to a Viable Idea
Clarity • Foundation • Focus • Direction • Viability • Purpose
The Core Insight
Passion is essential, but it must be aimed at a real problem people are already trying to solve to build a sustainable business, not just a hobby.
The Clarity Process
Look Inward
Before creating for others, you must understand yourself. We'll explore your core motivations, skills, and the impact you want to create to ensure your venture is authentic to you.
Look Outward
Once we have a promising idea, we'll examine its market viability. This involves strategic investigation to confirm real people are actively seeking solutions to the problems you want to solve.
Core Steps
The Founder's Ikigai
A guided workbook for self-discovery. You'll brainstorm your passions, strengths, market observations, and desired impact. The AI synthesizes these into core insights about your unique motivation and advantage.
To figure out a core business idea that truly aligns with your passion and skills while also solving a real problem for people, giving you a clear and authentic mission to build on.
Defining Your Core Mission
Translate your Ikigai insights into a single, powerful "Core Concept Statement." This AI-powered step gives you a clear, one-sentence mission for your venture.
To synthesize your passions, strengths, and market observations into a single, actionable mission statement that will guide your venture.
Simplified Market Sensing
Use AI-driven tools to research online communities, analyze competitors, and understand how potential customers search for solutions. This culminates in a "First Audience Hypothesis" that defines your specific niche.
To quickly check for real market demand for your business idea and define the specific group of people in your "niche" to focus on first.
Expected Outcome
By the end of this step, you will have a Core Concept Statement that is authentic to your mission, and a First Audience Hypothesis that gives your concept a specific, real-world person to serve.
Ready to Begin?
You've traded that overwhelming feeling of "I have so many ideas" for the focused confidence of "I have a clear hypothesis." This Clarity is your new superpower. Now, let's go get some evidence.
Proceed to Step 2: Validation