Step 2: Validation
From Idea to Market-Proven Concept
Welcome to Validation. If Step 1 was about building your compass, this is about taking your first steps into the wilderness to see if the map is accurate. It's time to replace your guesses with facts.
The Core Insight
The goal of validation is not to sell your idea; it's to listen. A salesperson tries to prove they're right; a scientist tries to find out what's right. This is the cheapest, fastest way to know if your idea is a diamond or a dead end.
The Validation Process
Deconstruct
First, pinpoint your biggest assumptions. What has to be true for your idea to work? Getting these out of your head and onto paper helps you know exactly what questions you need to ask.
Converse
Then, learn to have casual, insightful conversations with your target audience in a way that feels natural, not salesy, so you can get honest, unfiltered feedback.
Core Steps
Testing Core Assumptions
Deconstruct your idea into its core components: customer, problem, and solution. The AI helps generate a list of the most critical assumptions that must be true for your business to succeed and ranks them by risk.
To identify the most critical assumptions (the biggest "leaps of faith") in your business idea that absolutely must be true for it to succeed.
Gathering Real-World Feedback
Generate AI-drafted recruiting posts and interview scripts. The workbook provides a space to take notes, or you can use the AI to simulate realistic customer interviews to quickly gather initial insights.
To gather real, unfiltered feedback on your core problem and solution assumptions by having simple, structured conversations with people from your target niche.
Iterating with Confidence
Synthesize all your interview notes with AI. The system identifies recurring pains, desired gains, and current solutions, then provides a clear recommendation: Persevere, Pivot, or Pause.
To systematically analyze the feedback from your interviews so you can make a confident, evidence-based decision about the future of your business idea.
Expected Outcome
You will replace your biggest assumptions with real-world evidence, trading hopeful uncertainty for the quiet confidence that comes from knowing you're building something people genuinely want and need.
Ready for the Next Step?
You've proven your idea is solid. Now it's time to become the architect of the solution and build an irresistible offer.
Proceed to Step 3: Offer Stack