Explore the Terrain

Move from 'I think' to 'I know' by testing your core assumptions and listening to the market before you build.

"There are no facts inside your building, so get the heck outside."

An idea, no matter how brilliant, is just a hypothesis until it makes contact with reality. 'Explore the Terrain' is about stepping out of the echo chamber of your own mind and into the real world. This is where you trade your assumptions for evidence.

This stage is not about selling; it's about listening. Through structured conversations and careful observation, you'll uncover the true pains and desires of your potential customers. This process is the cheapest and fastest way to de-risk your venture, saving you from wasting months or even years building something nobody wants.