Case Study: The Social Entrepreneur's Journey
Follow Amina, a social entrepreneur, as she uses the 6ixSteps framework to build a mission-driven brand that creates a positive impact.
Step 1: Clarity
STEP 1.1
Finds Her Ikigai
Amina connects her passion for handcrafted goods and her desire to create economic opportunities for women.
STEP 1.2
Defines Her Core Mission
Her mission: to empower female artisans by connecting their craft to a global market.
STEP 1.3
Identifies Her Ideal Client
She targets conscious consumers who care about the story behind their products.
Step 2: Validation
STEP 2.1
Puts Assumptions to the Test
Will people pay a premium for ethically-sourced goods? Can she build a reliable supply chain?
STEP 2.2
Gets Some Answers
Her pre-order for a handwoven bag sells out, proving customers are eager to support her mission.
STEP 2.3
Makes a Decision
The successful pre-order validates her concept, and she decides to persevere and build her online store.
Step 3: Offer Stack
STEP 3.1
Designs Her Offer Stack
She builds a Value Ladder from a free ethical gifting guide to a corporate partnership program.
STEP 3.2
Crafts Her Tiers
She translates product features into the tangible impact of supporting a woman's livelihood.
STEP 3.3
Prices Her Offers
Her pricing strategy ensures fair wages for artisans while building a sustainable business.
Step 4: Launch
STEP 4.1
Creates a Launch Blueprint
Her goal: secure 100 first customers by partnering with ethical fashion bloggers and leveraging Instagram.
STEP 4.2
Crafts Her Message
Her messaging contrasts 'mindless consumerism' with the solution of 'purchasing with purpose'.
STEP 4.3
Builds a Launch Calendar
She plans a content calendar that highlights the artisans' stories to build an engaged community pre-launch.
Step 5: Growth
STEP 5.1
Builds a Growth Engine
Her unboxing experience includes a photo and story of the artisan who made the product.
STEP 5.2
Finds Her Levers
She tracks both sales metrics and impact metrics, like 'total wages paid to artisans'.
STEP 5.3
Builds Her First System
She creates an SOP for onboarding new artisan groups to ensure quality and fair practices.
Step 6: Scale
STEP 6.1
Expands Her Reach
She brainstorms a wholesale program for ethical boutiques and a corporate gifting service.
STEP 6.2
Builds Her Team
She hires a 'Partnership Coordinator' to manage relationships with artisan groups.
STEP 6.3
Creates Her Vision
Her 3-year vision: to provide 10,000 hours of work for artisans in 5 new countries.