Case Study: The Coach's Journey

Follow Maria, a wellness coach, as she uses the 6ixSteps framework to build her service-based business from the ground up.

Step 1: Clarity

STEP 1.1

The Founder's Ikigai

Maria uses the Ikigai for Innovators framework to find her sweet spot and move from a generalist to a specialist.

STEP 1.2

Defines Her Core Mission

Maria synthesizes her passions and skills into a single, actionable Core Concept Statement.

STEP 1.3

Identifies Her Ideal Client

Maria uses market sensing to find her specific niche: busy professionals on the edge of burnout.

Step 2: Validation

STEP 2.1

Puts Assumptions to the Test

Maria deconstructs her coaching idea to find the riskiest assumptions that need to be true for it to succeed.

STEP 2.2

Gets Some Answers

Maria steps into the ring and has conversations with real potential clients, turning her assumptions into evidence.

STEP 2.3

Makes a Decision

Maria synthesizes her interview feedback and decides to persevere with her validated concept.

Step 3: Offer Stack

STEP 3.1

Designs Her Offer Stack

Maria blueprints her product ecosystem, from a free lead magnet to a high-touch premium service.

STEP 3.2

Crafts Her Tiers

Maria translates her coaching program's features into tangible benefits and transformative outcomes for her clients.

STEP 3.3

Prices Her Offers

Maria uses a value-based strategy to set confident prices for her coaching offers.

Step 4: Launch

STEP 4.1

Creates a Launch Blueprint

Maria defines her launch goal, channels, and timeline to create a focused, one-page plan.

STEP 4.2

Crafts Her Message

Maria uses the PAS framework to create authentic messaging that connects with her audience of burned-out professionals.

STEP 4.3

Builds a Launch Calendar

Maria turns her one-page strategy into a concrete, day-by-day schedule to guide her through the entire launch process.

Step 5: Growth

STEP 5.1

Builds a Growth Engine

Maria designs a high-touch, automated onboarding system to delight her new clients and build a sustainable growth flywheel.

STEP 5.2

Finds Her Levers

Maria stops chasing vanity metrics and creates a simple dashboard to track the few KPIs that truly matter for her coaching business.

STEP 5.3

Builds Her First System

Maria creates her first Standard Operating Procedure (SOP) to automate client onboarding and reclaim her time.

Step 6: Scale

STEP 6.1

Expands Her Reach

Maria brainstorms how to grow her business beyond 1-on-1 clients by exploring new products, new markets, and strategic partnerships.

STEP 6.2

Builds Her Team

Maria realizes she can't do it all alone and defines a role for her first hire, focusing on mission-alignment to find the perfect partner for growth.

STEP 6.3

Creates Her Vision

Maria creates an inspiring 3-year vision to guide her coaching business, balancing her financial goals with her desire to make a lasting impact.