Open the Gates
Transition from builder to business owner by executing a focused launch and making your first sales.
"The way to get started is to quit talking and begin doing."
This is the moment of truth. You have an idea, you've validated it, and you've built your offer. 'Open the Gates' is about putting your creation into the world and making your first sale. This step transforms you from a founder with a plan into a business owner with customers.
A successful launch isn't about massive hype; it's about a focused, strategic plan. By concentrating on a small, manageable set of actions, you can avoid the "launch chaos" that burns out so many founders and instead build real momentum.