STEP 5.1: A CASE STUDY
Builds a Growth Engine
Amina's launch was a huge success. Now she needs to build a system to turn one-time buyers into lifelong supporters of her mission.
The Challenge
How can Amina deepen her customers' connection to the artisans they are supporting? She needs a post-purchase experience that reinforces the "why" behind the brand.
The Action
Brainstorm "Delight" Opportunities
- The Unboxing: "With every product, I'll include a small card with a photo of the artisan who made it and a short quote from her. This makes the connection tangible."
- The Follow-up Email: "One month after purchase, I'll send an automated email with a link to a blog post featuring a deeper story about the artisan's community. This continues the narrative and builds brand loyalty."
- The Impact Report: "Once a quarter, I'll send a newsletter with an 'Impact Update,' showing exactly how much money has been reinvested into the artisan communities. This proves the mission is real."