STEP 5.2: A CASE STUDY
Finds Her Levers
Amina needs to track both her business health and her social impact. She identifies a few key metrics for her dashboard.
The Action
1. Acquisition KPI
"The number of new email subscribers from our blog and social media. This shows us if our storytelling is resonating."
2. Activation KPI
"The first-purchase conversion rate from new subscribers. Are they just interested in the stories, or are they becoming customers?"
3. Impact KPI (Her "Retention" metric)
"The total number of hours of fair-wage work created for our artisan partners each quarter. This is our North Star."