STEP 4.3: A CASE STUDY
Builds Her Launch Calendar
Amina has her one-page plan. Now she needs a concrete schedule of content to tell her story and build excitement for her store's grand opening.
The Action
1. Pre-Launch Content (Weeks 1-2)
Post behind-the-scenes content on Instagram, introducing the first artisan cooperative. Share stories about the cultural significance of their craft. Announce the official launch date and a special launch-day discount.
2. Launch Week
Go live! Post an "Open for Business" announcement. Partner with an ethical fashion blogger for a launch-day feature. Share user-generated content from early customers.
3. Post-Launch (Week After)
Send a "Thank You" email to all first customers, emphasizing the impact their purchase has made. Announce the "first impact goal" (e.g., funding a new loom) has been met.