STEP 4.2: A CASE STUDY
Crafts Her Message
Amina needs to tell a story that justifies her premium prices and connects with her audience's values.
The Action
1. Problem
"You want to fill your home with beautiful, unique items, but you're tired of mass-produced goods that lack soul."
2. Agitate
"You worry about the ethical implications of fast consumerism and feel disconnected from the people who make the products you buy."
3. Solution
"Artisan Uplift offers handcrafted goods that are beautiful and meaningful. Each purchase directly supports female artisans, preserving cultural traditions and creating sustainable livelihoods. This isn't just a product; it's a partnership."