STEP 4.1: A CASE STUDY
Creates Her Launch Blueprint
Amina needs a focused plan for her online store's grand opening.
The Action
1. Set a Specific Goal
Amina's goal is to secure 100 first customers to validate her product line and fund the first round of artisan payments.
2. Choose 1-2 Channels
She'll focus on Instagram, where she can visually tell the artisans' stories, and partnerships with ethical fashion bloggers.
The Outcome
Amina's focused plan allows her to build a community around her mission before asking for a sale.