STEP 3.3: A CASE STUDY
Prices Her Offers
Amina needs to set prices that are fair to the artisans, sustainable for the business, and justifiable to her customers.
The Action
1. Calculate Cost of Goods + Fair Wage
Amina works with her artisan partners to determine a price that covers their materials and provides a fair, living wage for their labor. This becomes her baseline cost.
2. Add Margin for Mission
She adds a margin that covers her business operating costs (website, marketing, shipping) and includes a small profit that will be reinvested into community projects for the artisans.
The Outcome
Amina's prices are higher than mass-market alternatives, but she can confidently explain why. Her pricing isn't just a number; it's a story of impact, fairness, and sustainability.