STEP 6.1: A CASE STUDY
Expands His Reach
David's coffee shop is a beloved neighborhood spot. Now he's ready to think about how to grow the business beyond his single location.
The Action
1. New Products (Go Deeper)
- Start roasting his own coffee beans in-house.
- Offer barista training workshops for home enthusiasts.
2. New Markets (Go Wider)
- Offer coffee catering services for local offices and events.
- Open a second, smaller location in a nearby neighborhood.