STEP 4.1: A CASE STUDY
Creates Her Launch Blueprint
Isabelle has her new "Brand-in-a-Box" offer. The idea of a "launch" feels big and scary, so she uses the 'Minimum Viable Launch' (MVL) strategy to create a focused, one-page plan.
The Challenge
Isabelle needs a clear plan to avoid getting distracted. She needs to define what a "win" looks like for her new productized service and figure out the most direct path to get there.
The Action
1. Set a Specific Goal
Isabelle's goal is to book 5 "Brand-in-a-Box" clients at her founding member price. This would generate nearly $25,000 in revenue and provide powerful case studies.
2. Choose 1-2 Channels
She decides to focus on her two strongest channels: her email list of past freelance clients and her personal LinkedIn profile, where she has a network of fellow entrepreneurs.
3. Set a Manageable Timeline
She gives herself a 30-day timeline: two weeks to warm up her audience and educate them on the value of a brand system, followed by a two-week application window for the founding member spots.
The Outcome
Isabelle has a simple, powerful blueprint. The launch feels manageable and she has a clear goal to work towards.